Cross-Platform Campaigns Boost Brand Recall 9 Times; Mobile ...

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Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times ... From http://blip.tv/new-media-minute/cross-platform-campaigns-boost-brand-recall-9-times-mobile-bumps-interaction-4-times-5943431

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