How to Integrate Online Video and TV Ads

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What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. From http://blip.tv/new-media-minute/how-to-integrate-online-video-and-tv-ads-5909302

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