Top Ad Execs' Tips on Online Video Ad Dollars

daisy whitney, new media minute, natpe, digitalsmiths, the platform, theplatform, starcom, lisa donohue, donna speciale, mediavest, harold geller, 4as

Description

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership. At last week's 4A's conference in San Francisco that drew to... From http://blip.tv/new-media-minute/top-ad-execs-tips-on-online-video-ad-dollars-3338316